Open Innovation
by: John CaddellI referred to open innovation in an earlier post about Procter & Gamble's innovation strategy. The concept is becoming well-publicized in product development forums. This primer,...
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Innovation + Execution = Profit
by: David ArmanoP&G recently announced a profit increase of 36% with sales being 25% higher. If you read Businessweek or F@st Company, you know that P&G has undertaken both serious business and...
View ArticleP&G Creates Virtual Reality Research Room
By: Ilya VedrashkoResearch magazine (could go behind the subscription wall soon): "Procter & Gamble has created a new research facility [in Britain] which uses computer-generated imagery to...
View ArticleP&G's acquisition of MDVIP - interesting idea
by: Dick StroudP&G recently announced acquisition of a stake in MDVIP, in which physicians keep practices small and focus on preventive care for fee-paying patientsCoca-Cola Co. this month bought...
View ArticleBusiness Week Thinks beyond Blogs
by: Matt RhodesThree years ago, Business Week published a cover story predicting that blogs would change your business. This week they have followed-up with a piece showing how quickly and how far...
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Hunting or Gathering?
by: Jonathan Salem BaskinGoogle and Procter & Gamble are promoting their "innovative" collaboration to find ways to draw more online attention, having already done so for viewership of a video for...
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Code Words & Secret Meanings
by: Jonathan Salem BaskinWhen Procter & Gamble lowered its sales outlook in the middle of last month, it offered up the most traditional, generic excuses for what was wrong...and what it intended...
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An Extension Too Far?
by: Jonathan Salem BaskinOne epistle in the branding canon concerns the extension of brand names to products and activities that may not be so obviously connected to the origins of said notoriety.And...
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